Its whats on the inside that counts.

Hy nice to meet you!

My name is Jennifer, and I’m currently pre-launch with my electrolyte brand, Hy — its own element.

I’m attending Expo West to connect with:

  • Supply chain partners

  • Retail partners

  • Brokers and CPG operators

How did I get here? As someone who drinks electrolytes daily, I consistently found myself wanting something more elevated than a single-note flavor profile — with greater ingredient transparency and a true commitment to quality.

Hy was created to stand on its own as an essential element of daily hydration. Thoughtfully formulated, intentionally sourced, and designed for people who want more from what they put into their bodies.

We’re in the early stages and building with care. If you’re aligned, I’d love to connect.

Clean Electrolytes for Everyday Balance

Hy creates clean electrolyte blends designed for daily hydration with functional benefits — supporting your body’s natural balance.

Gentle enough for everyday use. Functional enough to make a difference.

For people who care as much about how hydration tastes as how it works.